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You cannot jump into a marketing campaign without a proper plan and strategy. Some small businesses place some ads here and there and then forget about the entire marketing mission. This approach is nothing different from fishing in a dry land. If you are keen about making your marketing campaign successful, follow these steps.

Know if your marketing campaign fits well into your marketing goals
Before you initiate any marketing campaign, you must have a solid marketing plan. This is a kind of master plan that will help market your small business. This will list out the overall marketing objectives and strategies to allure the target group to take interest in your products and services. A marketing campaign is only a single component of your marketing plan that intends to achieve a given objective.

Set the parameters to achieve
The objectives of a marketing campaign must be specific. If you say I want to generate more sales, the objective is too broad. If you say you wish to achieve a specific amount of sales for a specific kind of product within a specified time span, you can measure the outcome of the campaign as the campaign progresses. You must know what is to be achieved and how long you will run the marketing campaign.

Define ways to measure the success
For any of the metric you have identified, you must create a baseline in order to measure your progress. If your marketing objective is to enhance the awareness about your brand or enhance the search engine ranking of your site, you can make use of Google Analytics.

Set the budget for your marketing campaign
The marketing strategies you choose will be greatly impacted by the amount you are willing to spend on your marketing campaign. It is not advisable to depend on free ads and cheap promotion strategies for your small business. You must be realistic in setting the budget since nothing on the earth will come free of cost and a serious kind of marketing campaign will always involve a sizeable spending.

Invest in the right kind of promotional products
If your marketing campaign involves giving away promotional products to your customers, you are in line with those businesses that are depending on a proven marketing strategy that has been adopted by businesses for so long. Despite its popularity over a long time, this strategy never seems to lose its appeal. In fact, thoughtfully planned marketing campaigns will give remarkable results. For instance, solo cup koozie printed with your company and product information can be a cost effective but highly effective promotional product. A number of companies are investing in them since they have a wide appeal among the users and these items are found everywhere. They maximize the chances of your products known by a large pool of customers. The role of promotional products in spreading the awareness about your business cannot be underestimated.